Description
Assume the role of an architect pitching your project to a potential client. Choose a building from the course lectures and/or readings in part II: the 18th and 19th Centuries. Imagine that the building you have chosen has not yet been built. In your essay, you are to convince your client—depending on the building: a head of state, a member of the upper-middle class or bourgeoisie, a religious organization, a public official, etc.– that they should build the structure you have in mind. To this end, you need to craft a masterfully written and beautifully presented report to explain your design.
To secure the success of your pitch essay, try to envision the client’s needs and to anticipate and overcome any hesitation to build something as lavish/unusual/untested as you have in mind. Of course, since this is a sales pitch, both your rhetoric and presentation are extremely important. Try for exactly the tone you would use as a design professional today when writing a letter to a client.
Format:
3-page maximum: 12 font, standard margins, double spaced;
Start introducing yourself to the client, stating your history, past building experience, and qualifications;
In the main body, describe the building you want to propose to your client. Outline the way your design fulfills the client’s needs; point out any special features the building will have. Discuss construction methods and materials to be used;
Include at least one (1) sketch that you made for the purpose of this assignment (not included in the 3-page length requirement);
- Write a brief conclusion that will convince your client that the cost of construction (which may be enormous) will be well spent.
